Spring 2019

Adventures 
in the book trade

Printing R-Evolution

Museo Correr, Venice, Italy, until 30 April 2019

Printing R-Evolution’ has been an unexpected public success, confounding expectations that the incunabula period of early printing 
was an arcane subject of interest to 
only a few academics and rare book collectors. Cristina Dondi, the exhibition’s instigator says: ‘We have transformed a field that was until recently very niche and specialised … into almost mainstream history.’

Dondi, a professor at Lincoln College, Oxford, is the person behind 15cBooktrade, a decades-long research project to document the printed books that survive from the European adoption of moveable type in around 1455 until the end of the fifteenth century. Using a growing network of researchers and librarians, along with sophisticated data analysis, Dondi 
has overthrown many myths about the early days of printing by showing who actually bought and read the books. Although bibles were treasured artefacts, the vast majority of books were for everyday life – grammars, dictionaries and books about food 
and culture – and few of these survive.

12. Printing-revolution-Exhibition-graphics-04

By showing the impact of the early years of printing on literate society, Dondi draws parallels with the 
digital revolution of today. ‘Printing R-Evolution’ makes use of the public’s understanding of technological change to explain this turbulent period in history – centred around Venetian printers – in a smart, accessible manner. Animated projections by Studio Visuale set the scene, and short videos are displayed alongside original books. Electronic displays demonstrate facts and figures by comparing the (rapidly descending) price of books to the cost of chickens or leather boots.

The discovery of a bookseller’s inventory – the Zornale – was an important element in the research project and this tattered bound volume is displayed proudly alongside grander items such as an illustrated history 
of the world and a fragment of Gutenberg’s Bible. The accompanying catalogue includes all the texts and information graphics from the exhibition alongside photographs of rare artefacts from the era. Dondi’s research is far from finished, but the show’s popular and academic reception will make it easier for 15cBooktrade 
to continue in its quest to find all the surviving incunabula in the world.

13. Pages-from-03-Printing-Revolution-Catalogue

John L. Walters, editor of Eye, London

First published in Eye no. 98 vol. 25, 2019

EYE98

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